Planning Your Website

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A good website is much more than graphic images and text put online. If you want more than an online brochure for your business, it will require careful consideration about what you want your website to do. This starts with determining who your website “visitor” will be and what you hope they will do.

To begin planning your website, ask yourself these 10 questions:

  • What goals do I have for the performance of my website?

  • What type of people do I want visiting my website?

  • What do I want them to discover on my website?

  • What type of action do I want them to take?

  • How will I follow up with those visitors after they take that action?

  • How will I integrate my website into my overall marketing plans?

  • How will I use my website design to measure and manage my advertising?

  • How will I integrate my website activity with my regular sales processes?

  • How will I use my website to engage my existing customers?

  • How will I measure whether the website is meeting my goals or not?

When you can answer these questions comfortably, then you are ready to work with an Internet professional to create a website design that will offer your visitors an engaging experience with your business.